How to capitalize on high-growth markets including luxury and "certified organic" bedding and significantly increase showroom and web sales to meet long-term growth and business goals.
Refresh and elevate the Soaring Heart brand to compete against local luxury bedding companies. Develop customer profiles and sales and marketing strategies to attract and retain those customers. Align marketing efforts with sales goals and develop three year growth strategy. Develop sales and revenue forecast management tools to set realistic and achievable goals for the business. Develop effective web marketing, product and pricing strategies.
Successful launch of 2nd location (Bellevue). A 20% increase in web sales and 15% increase in showroom sales. Significant improvement in sales forecasting and reporting which improved overall sales performance and allows Soaring Heart to continue to achieve long-term growth goals.