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Soaring Heart Natural Bed Company

Soaring Heart Natural Bed has made all organic and natural mattresses and bedding in Seattle for over 30 years. Their mission is to provide their customers with the best sleep experience possible. All of their products are handcrafted with care from the finest organic and all natural ingredients they can find.

The Challenge

How to capitalize on high-growth markets including luxury and "certified organic" bedding and significantly increase showroom and web sales to meet long-term growth and business goals.

The Solution

Refresh and elevate the Soaring Heart brand to compete against local luxury bedding companies. Develop customer profiles and sales and marketing strategies to attract and retain those customers. Align marketing efforts with sales goals and develop three year growth strategy. Develop sales and revenue forecast management tools to set realistic and achievable goals for the business. Develop effective web marketing, product and pricing strategies.

The Result

Successful launch of 2nd location (Bellevue). A 20% increase in web sales and 15% increase in showroom sales. Significant improvement in sales forecasting and reporting which improved overall sales performance and allows Soaring Heart to continue to achieve long-term growth goals.

Client Soaring Heart Natural Beds
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